Pizzallo
Café & restaurant
Brand Identity Design
Your brand is the first thing customers decide to trust
We build cohesive brand identities from the ground up, a mark that earns recognition, a colour system that stays consistent, and every asset you need to show up professionally everywhere.
Portfolio
Recent brand identity work
A selection of marks and identity systems we've built for clients across industries.
Kingsfield Supply Co.
Grooming products
Jewellery Brand Identity
Jewellery
Apparel Monogram
Apparel
Virtus Residential
Real estate
Fishing Apparel Graphic
Apparel
Scope
What every package covers
The deliverables scale with the tier, here is what each one includes.
Multiple concept directions
We design genuinely distinct directions rather than variations on a single idea, so the first review is a real decision, not a rubber stamp.
Colour system
A defined palette, primary, secondary, and neutral, chosen to work together across digital screens, printed materials, and physical surfaces.
Typography pairing
A type hierarchy that complements the mark and governs how your brand speaks in text, from Brand Starter upward.
Every file format
PNG, JPG, and SVG on every package. AI and EPS added from Brand Starter up, the vector formats a printer, embroiderer, or sign-maker will ask for.
Brand guidelines
On Full Brand Identity: a written rulebook covering logo usage, colour values, typography, and spacing, so the identity stays consistent across every designer and platform.
Social media templates
On Full Brand Identity: profile images, cover art, and post templates sized and styled for the channels you actually use.
Not sure where to start?
Tell us what you're building
Describe your business and what you need the identity for, we'll point you at the right package and give you a price. No sales call required.
Process
How we build your identity
Four stages, with your input at the end of each one.
- 01
Discovery & Market Research
We map your market, study what competitors are doing visually, and define the territory your identity needs to own, so the mark stands apart rather than blending in.
- 02
Direction Development
Multiple genuinely distinct directions, presented together so you can compare real design options rather than iterations of the same concept with different colours.
- 03
Refinement & Revisions
Once you choose a direction we work through focused revisions: tighten the form, dial in the colour, set the type. Each round narrows the decisions rather than reopening them.
- 04
Delivery & Handover
Every file you need, organised and labelled, with a short guide on which format belongs where, web, print, social, and everything in between.
By the numbers
Every package has a clear scope so you know exactly what you're getting before we start, no surprises at delivery.
7+
logo concepts on Full Brand Identity
All
file formats, PNG, SVG, AI, EPS
12mo
source file backup on every tier
Why it matters
Built to stay consistent, not just look good once
Genuinely distinct concepts
We present different design directions at first review, not colour swaps of the same mark dressed up as choice.
Scoped to what you actually need
Logo Only for a standalone mark. Brand Starter if you're building collateral. Full Brand Identity if you're building a system. Precise scope, no padding.
Full ownership on completion
Once payment clears, the approved mark is yours without restriction. No licensing terms tied to usage.
File formats you'll actually be asked for
PNG and SVG for screen, AI and EPS for print, organised, labelled, and backed up for 12 months so you're never hunting for the right version.
Good fit
Built for businesses ready to be taken seriously
If one of these describes where you are, we can help.
Launching a new business
You need a professional visual identity in place before you start putting your name in front of customers.
Outgrowing a placeholder mark
Your logo came from a generator or an early rush decision. The business has moved on; the identity hasn't caught up.
Repositioning or rebranding
Your offering has evolved, your market has shifted, or the existing identity no longer holds up to scrutiny.
Building toward a launch date
You have a product ready and a pitch deck in progress but no visual identity to put behind it.
Pricing
Brand identity packages
Three clear tiers, pick the one that matches how much of a system you need built.
Showing Logo & Branding pricing.
Custom Illustrative / Mascot Logo
An add-on to a base tier, not a standalone package
Starting at
$249
Introductory rates for our early clients. Lock in these prices now.
Need a website or store to put the new identity on? See full pricing.
Questions
Frequently asked
The things clients usually want settled before we start.
A logo is a single mark. A brand identity is the complete system around it, the colour palette, typography, usage rules, and supporting assets that keep everything looking deliberate and consistent. Logo Only gives you the mark. Brand Starter and Full Brand Identity build the system on top of it.
Ready to build an identity worth remembering?
Tell us what you do and we'll come back with a recommended package and a price. No obligation, no sales call.
We'll respond within 24 hours